A handful of Chinese-language podcasts openly invite guests or guest suggestions, and many more list a contact in their show notes. AI课代表 asks people who want to be its next guest to email, 三五环 takes guest self-nominations on WeChat, and Taiwan's 數位時代 Business Next welcomes topic ideas by email. To pitch, write in Mandarin, in the same characters the show uses, and send one clear episode idea.
This guide covers where Chinese-language podcasts live, how mainland, Taiwan, Hong Kong and diaspora shows differ, which shows we could verify invite contact, where hosts publish it, and a short sample pitch in Simplified and Traditional Chinese.
Where do Chinese-language podcasts live?
There is no single Chinese podcast market. There are several, and they use different apps.
Mainland China and Xiaoyuzhou
For mainland shows, start with Xiaoyuzhou (小宇宙). Its own site is minimal, with the slogan 听播客，上小宇宙 ("to listen to podcasts, come to Xiaoyuzhou") and a link to a backend for hosts. Each show page carries the description and episode notes, and that is where many hosts list a WeChat ID, an email or a WeChat official account (公众号).
Apple Podcasts is not a reliable way to browse the mainland market. Podnews reported in 2025 that Apple told it in 2020 that only shows from select partners are available in the Chinese Apple Podcasts store, and that individual episodes can be removed in specific countries. Some mainland shows still publish to Apple, so their pages can be read from other countries, including two in the list below.
Taiwan and Hong Kong
Taiwan and Hong Kong shows are on Apple Podcasts and Spotify like shows anywhere else. The same Podnews piece found a show's full episode list available in Hong Kong and Macau. Taiwanese shows write their notes in Traditional characters and record in Mandarin. Many Hong Kong shows record in Cantonese, so check the language before you pitch.
Diaspora shows
Some Chinese-language shows are made outside Greater China, in Silicon Valley, Singapore, Vancouver, London and elsewhere. They can be a natural fit if you work abroad, and they often list an email. 硅谷101, a Mandarin tech interview show about Silicon Valley, lists a contact email and its WeChat official account on its own site.
Simplified or Traditional characters?
Match the show. Mainland China shows write in Simplified characters. Taiwan and Hong Kong shows write in Traditional. Diaspora shows go either way, so look at how the episode notes are written.
Converting a Simplified pitch to Traditional with a tool is not enough. Common words differ between the mainland and Taiwan, and a host notices mainland terms in a Taiwanese pitch right away. A few examples:
| Mainland (Simplified) | Taiwan (Traditional) | English |
|---|---|---|
| 视频 | 影片 | video |
| 软件 | 軟體 | software |
| 网络 | 網路 | internet |
| 信息 | 資訊 | information |
| 主播 / 一期 | 主持人 / 一集 | host / episode |
Hong Kong adds another layer, since spoken Cantonese and written Chinese differ. If you do not speak Cantonese, focus on Mandarin shows.
Which Chinese-language podcasts invite guests or contact?
We only list shows whose own page or show notes invite contact or guest suggestions, and we checked each page. Routes change, so read the page again before you write.
| Show | Page checked | Script | What the page invites |
|---|---|---|---|
| AI课代表 | Apple Podcasts | Simplified | Email to suggest ideas or apply to be the next guest |
| 三五环 | Xiaoyuzhou | Simplified | WeChat for business and guest self-nominations |
| 光和盐 | Xiaoyuzhou | Simplified | Self-nominations, WeChat |
| What's Next｜科技早知道 | Apple Podcasts | Simplified | Email from listeners |
| 硅谷101 | Show website | Simplified | Contact email and WeChat official account |
| 數位時代 Business Next | Apple Podcasts Taiwan | Traditional | Email for topic ideas and collaboration proposals |
AI课代表
A tech podcast on large language model practice, planned and produced with podcast company 声动活泼. Each episode invites a developer, technical expert or founder as the rotating guest, the 课代表. Its Apple Podcasts page asks anyone who wants to be the next one to email. This is the clearest guest invitation we found.
三五环
An independent interview show by product manager and writer 刘飞, talking with people who work in the city about AI, consumer trends and tech. The episode notes on its Xiaoyuzhou page give a WeChat ID for both business and 嘉宾自荐, guest self-nominations.
光和盐
A series of conversations with women about careers and life choices. Its episode notes on Xiaoyuzhou welcome people to nominate themselves and give a WeChat ID. It fits women with a career story, not tech pitches.
What's Next｜科技早知道
A tech and business show from 声动活泼 covering AI, robotics, space and global tech companies. The show page invites listeners to email, though it does not call for guests. Treat it as a general contact and keep the pitch short.
數位時代 Business Next
The podcast of Taiwanese tech business media brand 數位時代. Its Apple Podcasts page says it interviews experts and welcomes topic ideas and collaboration proposals by email. It fits people working on digital transformation, AI and tech business in Taiwan.
Where do Chinese podcast hosts publish contact details?
- Show notes. Read the full show description and the latest episode notes. Contacts often sit at the very end.
- WeChat ID. Common for mainland shows. Add the host with a short note (备注) saying who you are and why, for example 嘉宾自荐 plus your name.
- WeChat official account. Some shows publish articles and contact details through a 公众号.
- Email. More common for diaspora shows, media brands and Taiwan shows.
- Instagram. Taiwan shows often link the host's Instagram in their notes. Tech.wav 科技浪, for example, does on its Apple Podcasts page.
Read the labels. 嘉宾自荐 or 来信 means guest ideas are welcome. 商务合作 or 合作 usually means sponsorship. Tech.wav's collaboration page offers a podcast interview as a paid sponsor package. That is a normal business model, but it is a different thing from a free guest spot. If money comes up, read do podcasts pay guests first.
How do you write the pitch?
Keep it shorter than an English pitch. One line that proves you listened, one line on who you are, two or three talking points, one proof link and your availability. Mention your Mandarin level honestly if it is not your first language.
Sample pitch in Simplified Chinese
For a mainland or Simplified-script show. Replace the brackets.
主题：嘉宾自荐｜聊聊AI客服上线后踩过的坑
[主播名字]你好，
我听了你们关于[话题]的那一期，对[具体细节]印象很深，所以想来自荐。
我是[名字]，在[公司]做产品负责人。去年我们上线了AI客服，前后返工了两次才稳定下来。
可以聊的几点：
- 上线头几周出了什么问题，我们怎么发现的
- 怎么判断AI是帮了忙还是添了乱
- 小团队预算有限时可以怎么做
相关分享：[链接]。普通话交流没问题，录音时间可以配合。
谢谢！ [名字]
Short version in Traditional Chinese
For a Taiwan show. Note 主持人 and 一集 in place of 主播 and 一期.
主旨：來賓自薦｜AI 客服上線後踩過的坑
[主持人名字]你好，我聽了你們談[主題]的那一集，很有共鳴。我是[公司]的產品負責人，去年導入 AI 客服，想分享過程中學到的事。相關分享：[連結]。錄音時間可以配合，謝謝！
[名字]
If you send it through WeChat, cut it to the first three lines and offer to send the full outline by email.
What about time zones and timing?
Beijing, Shanghai, Taipei and Hong Kong all use the same clock, eight hours ahead of UTC, with no daylight saving time. From Europe or the Americas that means proposing early morning or late evening slots in your time. Give two or three options in the host's local time.
Avoid pitching right before the Lunar New Year holiday, when a message can easily sit unread for a while.
Where should you start?
Pick two shows from the list above that match your topic and script, listen to one full episode of each, and send a short pitch through the route the show names. If you also speak Spanish, the same method works there, see how to pitch a podcast in Spanish. To find more shows in your field, browse the podcast catalog, and set up a guest profile on Prends so hosts can find you too through the be a podcast guest page.