To pitch a Brazilian podcast, write in Brazilian Portuguese, address the host with você, and keep the message short and friendly. Find the contact the show actually publishes, usually an Instagram bio, an email in the episode notes or a form on its site, and send one clear episode idea with a link that proves you know the topic.
Before any of that, be honest about your Portuguese. If you cannot talk for 45 minutes in it without notes, pitch English-language shows for now. This guide covers the Brazil and Portugal differences that matter in a pitch, where hosts publish contacts, a sample pitch and follow-up in Brazilian Portuguese, and time zones.
Should you pitch a Portuguese-language podcast at all?
Only if you can record in Portuguese. Hosts invite guests for the conversation, and listeners will hear every pause. Reading Portuguese well or having studied it for a year is usually not enough for a long, unscripted interview.
Here is a simple test. Explain your topic out loud in Portuguese for ten minutes, recorded, with no notes. Then listen back. If you keep reaching for English words or losing the thread, wait.
If you pass, a whole second set of interview shows opens up, in tech, business, careers and more. Our list of Spanish and Portuguese tech podcasts names Brazilian shows that take guests and how each one can be reached.
Brazil vs Portugal: what changes in your pitch?
Brazilian and European Portuguese are the same language, but a pitch written for one reads a little foreign in the other. Decide which country the show is from before you write a word. The host's accent, the guests and the vocabulary in the episode titles usually make it obvious.
Você, tu and o senhor
In most of Brazil, você is the normal way to say "you", in conversation, media and writing. Tu is common in some regions, especially in the South and parts of the Northeast, but você is never wrong in a pitch. The Wikipedia overview of Portuguese pronouns has a good summary of the regional differences.
Portugal works differently. Tu is used with friends and peers. With people you do not know, a bare você can sound too informal, so many people use the person's name instead ("O João teria interesse em..."). O senhor and a senhora are the most formal options in both countries. They are too stiff for most podcast pitches.
Spelling and vocabulary
The spelling agreement brought the two closer, but common words still differ. Mixing them in one message is the quickest way to look like you used a translation tool.
| Brazil | Portugal | English |
|---|---|---|
| equipe | equipa | team |
| celular | telemóvel | mobile phone |
| usuário | utilizador | user |
| arquivo | ficheiro | file |
| tela | ecrã | screen |
| contato | contacto | contact |
| registrar | registar | to register |
Tone
Brazilian podcast culture tends to be warm and informal. "Oi, tudo bem?" is a normal way to open a pitch to a host you have never met, and "Abraço" is a normal sign-off. In Portugal, "Olá" with the host's name and a slightly more measured tone fits better. In both, skip "Prezado senhor" and formal letter style. A pitch should read like an invitation to talk.
Where do Brazilian podcasts publish contact details?
Few Brazilian shows have a dedicated guest form, though some do. Most publish a general contact. Check these, in this order:
- Instagram bio. For many Brazilian shows this is the main contact point, with an email or a link page.
- Episode notes. Read the full description on Spotify or Apple Podcasts. Emails often sit at the end.
- YouTube. Some Brazilian shows are also videocasts. Check the channel's About tab.
- Website. Look for "Contato", "Sugira um convidado" or "Quer participar?".
- LinkedIn. Tech and business hosts often answer here faster than by email.
Watch the labels. "Contato comercial", "publicidade" and "parcerias" usually go to the person who sells ads. Your pitch belongs in a guest suggestion form or a general contact. Some shows list a WhatsApp number for business. Only use it if the show says it is fine for guest ideas.
You can browse Portuguese-language podcasts to build a shortlist, then check each show's own page for the route it prefers.
How do you write the pitch in Portuguese?
Same structure as any good pitch. One line that shows you listened, one line on who you are, one episode idea with two or three points, one proof link, and an easy next step. Under 150 words. Our podcast guest pitch templates walk through each part.
Write it yourself and ask a native speaker from the show's country to read it. Translation tools often default to one variety, and many switch between them in the same text.
Sample pitch in Brazilian Portuguese
Replace everything in brackets.
Assunto: Ideia de episódio: o que deu errado no nosso primeiro agente de IA
Oi, [nome do host], tudo bem?
Ouvi o episódio sobre [tema] e fiquei pensando na parte em que vocês falaram de [detalhe]. Foi isso que me fez escrever.
Sou [seu nome], [cargo] na [empresa], em [cidade]. No ano passado colocamos um agente de IA no atendimento e tivemos que voltar atrás duas vezes antes de acertar.
Minha sugestão de pauta:
- O que quebrou nas primeiras semanas e como a gente percebeu
- Como medimos se o agente ajudava ou atrapalhava
- O que uma empresa pequena pode fazer com pouco orçamento
Uma palestra minha sobre o assunto: [link]
Gravo em português sem problema. Se fizer sentido, te mando alguns horários.
Abraço, [seu nome]
For a show in Portugal, open with "Olá, [nome]" and use "gostava de propor um episódio" in place of the more casual Brazilian lines. Swap the vocabulary from the table above.
Sample follow-up in Brazilian Portuguese
Send it about a week later, in the same thread.
Oi, [nome], tudo bem?
Voltando aqui caso minha mensagem tenha se perdido. Nesse meio tempo publicamos um estudo de caso com os números do primeiro trimestre: [link]. Se não for o momento, sem problema. Obrigado pelo programa!
Abraço, [seu nome]
Write "Obrigada" if you are a woman. One follow-up is enough. For more on timing, see how to follow up after a podcast pitch.
What about time zones?
Brasília time is three hours behind UTC, and most large Brazilian cities use it. Brazil ended daylight saving time by a 2019 federal decree, though bringing it back gets debated from time to time, so confirm before you schedule. The country spans more than one zone, so ask where the host is if it matters.
Portugal follows Western European time and changes its clocks in spring and autumn. Lisbon is three or four hours ahead of São Paulo, depending on the season.
Offer two or three slots in the host's local time, for example "às 19h, horário de Brasília". Some hosts record around a day job, so ask what works instead of guessing.
What mistakes get Portuguese pitches ignored?
- Pitching in English to a Portuguese-only show. It tells the host you cannot do the interview.
- Mixing Brazil and Portugal. Equipa and celular in the same paragraph look like a translation tool.
- Too formal. Brazilian hosts read long, stiff emails as sales pitches.
- Using the ads contact. A guest idea sent to "publicidade" may get a rate card back instead.
- No local angle. Say why your story matters to Brazilian or Portuguese listeners, not only to a global audience.
If you also speak Spanish, the same approach works there with a few changes. See how to pitch a podcast in Spanish.
Where should you start?
Pick three shows in your field from one country, listen to one episode of each, and find where each lists its contact. Then send three pitches in the right variety of Portuguese, each with its own first line. Prends lets you filter its catalog by language, so the Portuguese-language list is a quick place to find those three.